Students played the role of outside consultants who were hired by the Northwest Seaport Alliance (NWSA), the marine cargo operating partnership of the ports of Tacoma and Seattle. NWSA was in the process of determining what it should be doing in the digital supply chain/blockchain space, and they asked participants to evaluate TradeLens. The teams were asked to address the following:
Foster Blog link here.
- Perform a SWOT analysis on TradeLens.
- Describe the motivations of IBM and Maersk – what benefits do they get from TradeLens?
- Recommend which of these options NWSA should choose:
- Participate in TradeLens,
- Participate in one of the other blockchain platforms being developed, or
- Do nothing now and wait to see how trade digitization evolves (if so, how long should they wait?)
Foster Blog link here.
c2.pdf | |
File Size: | 7025 kb |
File Type: |