The case being used in the 2016 Russell Investments International Case Competition is Emirates Airline: Connecting the Unconnected.
Charge to students
You are outside consultants, and you have been hired by the top management at Emirates Airline to address the following questions:
1. What route expansions should Emirates pursue over the next five years? Identify the countries and the city/cities within those countries. Justify your recommendations by analyzing:
a. Emirates’ current strengths, weaknesses, opportunities and threats (SWOT)
b. The factors driving market demand in the recommended countries/cities
Notes:
• Expansion could mean new routes or increased service on existing routes.
• Your analysis and recommendations should be for the present time (November 2016), not the date of the case.
• You are encouraged to recommend at least three route expansions.
2. What are the challenges involved in the routes that you selected in question #1, and how can Emirates overcome these challenges?
Charge to students
You are outside consultants, and you have been hired by the top management at Emirates Airline to address the following questions:
1. What route expansions should Emirates pursue over the next five years? Identify the countries and the city/cities within those countries. Justify your recommendations by analyzing:
a. Emirates’ current strengths, weaknesses, opportunities and threats (SWOT)
b. The factors driving market demand in the recommended countries/cities
Notes:
• Expansion could mean new routes or increased service on existing routes.
• Your analysis and recommendations should be for the present time (November 2016), not the date of the case.
• You are encouraged to recommend at least three route expansions.
2. What are the challenges involved in the routes that you selected in question #1, and how can Emirates overcome these challenges?