Foster Blog link here.
After 48 hours of intensive analysis and recommendation development, the participating teams wowed judges with their impressive interpretations of, and use of puns regarding, the 2017 case, Global Wine War 2015: New World Versus Old.
The student team members played the role of consultants, hired by the Washington State Wine Commission. The Commission was looking for recommendations on how Washington State wineries should market their products to China. The teams were asked to address the following questions:
After 48 hours of intensive analysis and recommendation development, the participating teams wowed judges with their impressive interpretations of, and use of puns regarding, the 2017 case, Global Wine War 2015: New World Versus Old.
The student team members played the role of consultants, hired by the Washington State Wine Commission. The Commission was looking for recommendations on how Washington State wineries should market their products to China. The teams were asked to address the following questions:
- What kinds of Washington State wines should be sold in China and why?
- What are the target market segments?
- What marketing strategies should be implemented?
- In particular, how should Washington State wines be marketed in China in order to compete against wines from Australia and France?
Our Deck | |
File Size: | 2561 kb |
File Type: |